Get a Room! Microsoft Teams with Hyatt

Microsoft has unveiled a mobile advertising agreement with Hyatt Hotels & Resorts.

In hopes of tapping into Microsoft’s search and display ad partnership with Verizon Wireless, the deal is driven by the heightened prospect of raising Hyatt hotel’s web presence and giving hotel-seekers a mobile advantage through their Gold Passport frequent guest rewards program.

Microsoft announced that Verizon Wireless subscribers will have an easier and more effective means by which to find hotels and points of interest through the mobile web. This includes, of course, finding, booking, rescheduling, and even checking out of rooms at Hyatt hotels. As you can imagine, the partnership also brings to life a number of other bells and whistles well suited for the mobile hospitality industry.

“Microsoft Mobile Advertising provides us with a compelling and scalable solution that can drive awareness, and encourages people to interact with our mobile Web site as another channel to register for our rewards program and reserve a room,” said Amy Curtis-McIntyre, senior VP of Brand Communications for Global Hyatt Corp.

“The powerful combination of Microsoft’s popular destination sites like MSN and Verizon Wireless’ Mobile Web service not only offers exceptional reach to our target audience, but provides us with an efficient solution to work with both a large publisher and service provider through one simple platform.”