Geolocation Thriving in Fledgling Online Gambling Industry

Geolocation Thriving in Fledgling Online Gambling IndustryAs mGamingWatch first reported this week, new reports out of the Garden State reveal that New Jersey Internet gambling regulators are easing up on the established parameters used to determine whether or not an online gambler is, indeed, located within state boarders. Why? Geolocation technology is working as planned and proving an effective and reliable resource for ensuring in-state gaming only.

Brian Mattingley, chief executive of 888 Holdings P.L.C., is thrilled with the news.

“By allowing us a little bit more flexibility and easing the tolerance in that distance, it made it significantly better in the second and third month,” Mattingley tells the Philadelphia Inquirer.

Mattingley’s company works with Caesars Interactive in Atlantic City.

The issue is the buffer between the state line and a gambler’s location, which is determined using cellphone signals. To ensure that a gambler was on the Camden side of the Delaware River rather than the Philadelphia side, an undefined buffer was required in the system to block people too close to the border. The process is called geolocation.

“We have worked with the geolocation vendors and casinos to enhance the technology to make it more accurate and reliable, and to reduce false negatives,” explains Kerry Langan, a spokeswoman for the New Jersey Division of Gaming Enforcement.

Last November, Locaid – the world’s largest Location-as-a-Service (LaaS) company – was named as the only carrier location provider to receive official preliminary approval by the New Jersey Department of Gaming Enforcement (DGE) to enter into agreements with casino licensees and iGaming permit holders.