Take the cutting edge even closer to the edge is Geofeedia, a leader in location-based social media monitoring, intelligence and analysis. The company tells MMW that it is debuting the next generation of its social media intelligence platform at Social Media Marketing World this week in San Diego.
According to a statement provided to MMW, Geofeedia research shows 74 percent of social conversation cannot be found with traditional hashtag and keyword monitoring. In addition, six percent of posts solely include images or videos with no text at all.
Geofeedia’s location-based social media monitoring tool fills in the data gap that traditional social media listening tools leave behind by offering marketers a powerful way to pinpoint the context of location-tagged social media posts that may not include associated keywords or hashtags.
So how will the new features help marketers? For starters, the company explains, the features “will enable marketers to cut through the massive amount of social data to understand the context and to engage users real-time at a specific place at the fastest speed available.”
The company’s latest enhancements offer the ability to use location-tagged social data to drive engagement with customers when and where it matters most, to market their products and services, to conduct market research and to analyze patterns and trends from location-based social media data directly from the software.
“Brands need to know what’s being said in the locations important to them, including everything from engaging with real-time customer experience chatter to uncovering fan and customer content that doesn’t use hashtags,” said Jay Baer, digital marketing expert and president of Convince & Convert.
To learn more about what Geofeedia is up to, click here.