Gamers Increasingly Choosing Mobile Devices as Primary Preferred Platform

Hardcore video gamers are increasingly turning to their mobile devices to engage with the games they most enjoy.

According to insightful new findings by PopCap Games, half of U.K. and U.S. mobile gamers favor mobile devices as their primary home game platform.

Part of an extensive research project that projects a 125 million mobile gamer population in the U.K. and U.S, the survey reveals that mobile gaming doesn’t necessarily mean “gaming on the go.”

“With many mobile gamers stating that their favorite place to play mobile games is at home on the couch or while laying in bed,” the report reads. “The survey also uncovered many surprising, quirky and naughty mobile gamer habits.”

50% of the mobile gamers in the survey agreed that mobile gaming is their favored method of game play at home over traditional consoles, computers and handheld gaming devices.

Incredibly, tablet-only players preferred home play on mobile devices (57%) even more.

“We already know that people play mobile games ‘on the go,’ but now we are seeing mobile gamers largely favor their mobile devices for home use,” said Dennis Ryan, VP of Worldwide Publishing at PopCap. “If you add the fact we are seeing a deluge of new gamers coming in through mobile, we believe mobile gaming is invading the last bastion of video game consoles and personal computers: the home.”

To check out more details from this PopCap survey, click here.