MMW learned Thursday that Gameloft Advertising Solutions, Gameloft’s mobile advertising network, has opened its global inventory to Pocketmath, a 100% self-serve mobile programmatic DSP (demand-side platform).
“Through a very simple and intuitive user interface, Pocketmath offers self-serve access to its mobile advertising platform, allowing the fully transparent purchasing of mobile programmatic advertising using real-time bidding (RTB) that perfectly meets targeting criteria,” an emailed statement reads.
As a result of this collaboration, Pocketmath’s clients will now have access to a global inventory of Gameloft’s more than 8 billion impressions, with a monthly global audience of 157 million unique players.
“We’re thrilled to allow advertisers through Pocketmath, the largest self-serve mobile advertising platform in the world, to take advantage of our large mobile in-app inventory,” says François Munck, Business Development Director at Gameloft. “Thanks to this partnership and Pocketmath’s state-of-the-art technology, real-time access to our inventory has been made simple and totally transparent.”
“Offering a high-quality audience is paramount for Pocketmath, and collaborating with Gameloft Advertising Solutions allows our users to take advantage of a committed and passionate premium audience,” added Casey Grooms, Co-Founder at Pocketmath.