Free Group Messaging From Tatango Set For Launch

Tatango is a new service launching July 15th that offers free group-messaging services from a PC or mobile device. It’s actually the re-birth of the popular NetworkText service that grew by leaps and bounds since it’s October 2007 launch. They serviced over 400,000 users and 15,000,000 total text messages in their short existence as NetworkText, …   Read More

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Tatango is a new service launching July 15th that offers free group-messaging services from a PC or mobile device. It’s actually the re-birth of the popular NetworkText service that grew by leaps and bounds since it’s October 2007 launch. They serviced over 400,000 users and 15,000,000 total text messages in their short existence as NetworkText, and have since improved the overall platform for it’s version 2.0, which will now sport the Tantango brand.

They offer simple web-based access to your groups list which allow you to simply send a mass-SMS to your groups with the click of a button. You can also access your groups, and broadcast a message from your mobile device as well. It’s a perfect solution for letting your friends know what the plans are for the night, or to let your employees know about a meeting change quick and easily. The service, of course, includes full permission control by way of opt-out and other privacy barriers.

From a mobile advertiser’s perspective, it provides a perfect cost-efficient solution to building mobile customer lists, and marketing to those lists on an on-going basis without racking up fees. For a small-business owner who doesn’t send a constant stream of advertisements over a long period of time, it’s a great solution.

To keep the service free, they’ve included small advertisements at the bottom of each message sent. No word yet as to how they target the advertisements, but we’ll know more after the July 15th beta launch. Head over to Tatango.com to request an invite. We’ll also be offering a select number of invites here, so stay tuned!

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7 comments

  1. Bookmarks about Messaging

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  2. Tatango » Blog Archive » Tatango Bloggers

    […] Mobile Marketing Watch wrote: Group Text Messaging from Tatango set for Launch […]

  3. Adrian Pike

    Hi Giff,

    We’re using SMPP through a few different aggregators.

    One of our main design goals was raw message throughput – on the bench, we’re able to do about 5000 messages a second per messaging node, and our queue is able to load-balance on the fly between different nodes and endpoints.
    We’re only able to see real-world throughput of a few hundred messages per second due to aggregator constraints, but we’re poised to expand as soon as they are.

    Agreed on the SMTP issue – there’s a few smaller companies using it to push bulk messaging here in the states, but we deemed the throughput, latency, and reliability to be unacceptable early in the process, as well as the sheer unprofessionalism of it.

    Thanks for commenting!

    Adrian Pike
    CTO, Tatango

  4. Luciano

    They push messages through a short code

  5. justin

    That’s a good question… They’ve been pretty tight-lipped about how it all works until the beta release, but I would guess it’s short code.

    I’ll see if I can find out more, and post a follow-up comment…

  6. Giff Gfroerer, i2SMS

    Justin,

    Curious, is their system SMTP or SMPP? That is, are they utilizing over a short code or over email?

    I have been waiting for a large service to try to run a great deal of messages in mass over SMTP as the carriers have said they will not deliver the messages, but so far, they have been. This totally cuts them out of the revenue chain and reduces their ability to control SPAM via SMS…

    Thoughts?

  7. Tatango » Blog Archive » Tatango Featured in Mobile Marketing Watch

    […] Click Here To View Article: Free Group Messaging From Tatango Set For Launch […]

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