Fox Rolls out “Curiously Strong” Campaign

Fox Mobile Group is teaming up with gum and mint maker Altoids to introduce Brainstorm, an eight-episode comedy series customized for mobile and online viewing. The plot offers “a hilarious look inside the fast-paced, controversial and sometimes ridiculous world of advertising.”

The “curiously strong” campaign hopes to “freshen up” sales for the Altoids brand.

Okay, I’ll stop with the mint references now.

The Altoids campaign is Fox Mobile Studios’ first branded entertainment endeavor, produced in association with hybrid creative and entertainment agency Omelet. Their eight original “Brainstorm” episodes premiere September 28th.