Fox Mobile Group Becomes Jesta Digital

Facelifts are nothing new in the world of entertainment.

What’s one more?

On Thursday, News Corp.’s Fox Mobile Group division – which was acquired in late 2010 by Jesta Group – was officially rebranded under the new name Jesta Digital.

A burgeoning global entertainment provider, Jesta Digital includes such well-known consumer brands as Jamba, Jamster, Mobizzo and iLove, as well as Bitbop – the mobile video service and entertainment platform launched early last year.

According to a press release from the rebranded unit, Jason Aintabi of Jesta Group has taken the reins as CEO of Jesta Digital.

“I believe that the assets of Jesta Digital are well positioned to take advantage of the growth in mobile entertainment and the digital arenas in which we play a leading role,” Aintabi said.

Last August News Corp. Chief Operating Officer Chase Carey informed investors during an earnings call that the company was “pursuing a process to potentially sell” the business. It was among the first clear signs of a major media property shake up at News Corp.

In addition to divestments in Photobucket and Rotten Tomatoes, News Corp.’s MySpace was recently forced to slash nearly 50% of the social media’s platform’s global workforce.

Despite no shortage of bumps along the road, Aintabi and his team remain enthusiastic about the group’s future as Jesta Digital.

“I look forward to working on a day to day basis with this talented management team and all the employees in our locations around the world,” Aintabi said.