Foursquare + Billboard Checkins Equal Highly Successful Mobile Fundraising Campaign

We’re starting to see several clever uses for location-based marketing outside the traditional models we’ve come to expect, and one recent campaign proves location-based apps like Foursquare can provide utility far beyond promoting loyalty offers for physical venues. Earthjustice, a nonprofit environmental organization, has combined the use of Foursquare and direct marketing via billboards for …   Read More

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We’re starting to see several clever uses for location-based marketing outside the traditional models we’ve come to expect, and one recent campaign proves location-based apps like Foursquare can provide utility far beyond promoting loyalty offers for physical venues.

Earthjustice, a nonprofit environmental organization, has combined the use of Foursquare and direct marketing via billboards for a unique fundraising campaign in San Francisco.  The idea is to encourage Bay Area commuters to check-in on Foursquare when they see Earthjustice ads placed throughout the region.  In return, an Earthjustice donor will donate $10 for every check-in to save the American Pika — an endangered animal in the US similar to rabbits and hares.

The campaign, spearheaded by Minnesota-based digital agency “Human,” is the first of its kind to let people check-in at a physical billboard, a tactic that’s proved successful for the firm and something we’ll likely start seeing a lot more of.  Though the campaign is still running, early results show the efforts have produced over 5,700 check-ins on Foursquare and has raised over $50,000 in donations — the nonprofits original goal.

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1 comment

  1. msarlo

    Really good to see a check-in service used for a good cause. I image this could be accomplished using FB places as well, since anyone can create a Place from their iPhone to check-in to (in this case, it would be certain billboards).

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