Forrester Taps TUNE as Mobile Analytics Vendor to Know

forrester-logoTUNE, the leader in mobile marketing technology, announced this week that it has been named a “vendor to know” in a new Forrester Research Inc. report.

Forrester, the Cambridge, Mass.-based technology and market research firm, recently published a report “Vendor Landscape: Mobile Analytics Vendors You Should Know.”

According to Forrester, not only is there a lack of knowledge and best practices to guide mobile professionals’ strategy, but navigating the mobile analytics vendor space is challenging for buyers.

The vendor landscape is fragmented and diverse, leaving marketers, business intelligence and customer insights professionals confused about their options, a provided release reads.

“Being successful with mobile comes down to a clear understanding of your business goals and how those map to the consumer experience, and that means being best at both web and app platforms,” said Peter Hamilton, TUNE’s CEO. “I couldn’t be more excited to see Forrester providing this level of insight into the tools and platforms available to marketers, especially as it reflects the work we’ve done at TUNE to consolidate those offerings into one marketing stack that is designed for mobile.”