Former Apple CEO Ready to Compete with Apple in Mobile

You may not be familiar with Obi Mobiles yet, but you may know the man behind the new smartphone band — John Sculley, the former CEO of Apple who played a key role in the ouster of Steve Jobs from the company he co-founded. Sculley was CEO of Apple from 1983 to 1993. Obi was …   Read More

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Former Apple CEO Ready to Compete with Apple in MobileYou may not be familiar with Obi Mobiles yet, but you may know the man behind the new smartphone band — John Sculley, the former CEO of Apple who played a key role in the ouster of Steve Jobs from the company he co-founded.

Sculley was CEO of Apple from 1983 to 1993.

Obi was officially launched in Singapore last week as Sculley and his team plan a global rollout for Obi.

Sculley, it seems, is ready to compete with Apple.

“With devices priced between $70 and $200, Obi aims to capture a market ignored by Apple, but served by several low-cost Chinese manufactures including Xiaomi and Lenovo: youth in emerging markets,” CNBC reports.

“We are very focused on the younger (13 to 24 year old) consumers – many may aspire to an iPhone because it’s a beautiful product, but they may not have hundreds of dollars,” Sculley says.

Sculley, however, isn’t the only former Apple employee to back this new mobile venture. Sculley is joined by Robert Brunner, the former director of industrial design at Apple.

Not surprisingly, Sculley was asked his thoughts on Steve Jobs last week. Specifically, members of the media wanted to know what Sculley believes Jobs would have thought of Obi.

“For Steve Jobs, nothing was ever good enough,” Sculley said. “He was the toughest critic of his own work as well as anyone else’s.”

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