Forget Oscar… Bring on The Mobile Marketing Awards!

The Mobile Marketing Association, which champions the development and sustainability of mobile marketing around the world, has announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards, which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes.

In my opinion, however, our outstanding readers at Mobile Marketing Watch deserve an award for providing the best following and readership any mobile marketing blogger could hope for.

As it stands, the awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

“The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures. The increase in submissions from brands and agencies this year as well as new applications from APAC and LATAM make this a truly global awards program,” said Laura Marriott, president of the MMA.

“We appreciate the contribution of all those who submitted applications and congratulate these finalists, each of whom demonstrate innovation, creativity and excellence in their mobile marketing implementations.”

For a list of the 2008 MMA awards finalists, visit