Ford Drives Into New Partnership with Spotify

Today in Barcelona at Mobile World Congress 2013, Ford revealed a new partnership with Spotify.

As a result, owners of Ford models with SYNC AppLink will soon be able to access Spotify’s catalog through voice activation using its smartphone app.

“We’re targeting the first quarter of this year,” said Douglas VanDagens, the director of Ford’s Connected Services division, when asked about the service’s launch through this new partnership.

Reuters confirms that the deal marks Spotify’s first collaboration with an automaker.

Music services like Spotify and Pandora Media Inc are striking partnerships with automakers to make their music available to drivers, especially as Internet access improves in vehicles.

Spotify currently has 20 million active users and 5 million paying subscribers across 20 countries. As of this writing, Spotify contends that approximately 20 million songs are available through the platform across all markets.