Zagat, the global restaurant survey firm, and the mobile photo sharing startup Foodspotting are teaming up to leverage Zagat’s brand awareness and Foodspotting’s ability to make a picture worth a thousand mouthwatering words.
The two businesses are joining forces to allow Zagat participants to upload food photos that gourmands snap with their mobile phones. Foodspotting, a website and mobile app company, very cleverly bypasses the glut of written restaurant reviews that litter the Internet these days, letting a picture do the talking–and the reviewing and recommending. (Admittedly I have extra appreciation for the service, since when I lived in Japan I relied on picture menus to be able to order anything.)
Recommendation services have long proved a hit among consumers, what with the popularity of Yelp, Citysearch, and, to a lesser extent, ads on social networks that share with one’s friends what one has purchased. The Zagat-Foodspotting partnership combines recommendation with burgeoning location-based services, since it aims to help people decide where to eat near their vicinity.
And, said Alexa Andrzejewski, CEO and Co-founder of Foodspotting, “By integrating Foodspotting photos, the Zagat apps will not only be a great resource for helping people decide where to eat, but they’ll also help you decide what to eat once you’re there.”
Added Nina Zagat, Co-Founder, Zagat Survey, “”Our goal is to help users make smart dining decisions.”