This week, MMW was briefed by the FollowAnalytics, a Mobile Marketing Automation and Engagement platform built for the enterprise, about their launch of the 2017 Enterprise Mobile Marketers’ Conference Guide, which is designed “to help marketers identify and prioritize 2017 mobile marketing conferences.”
“One of the biggest challenges of developing a marketing roadmap for the upcoming year is identifying and deciding which conferences to attend and at what level to participate,” said Amy Abascal, Head of US Marketing at FollowAnalytics. “Not only have we already done all of that legwork but we’ve been to just about every mobile marketing conference in the U.S. and EMEA. Rather than keeping our findings tucked in a private Google Sheet, we are sharing our insights on mobile marketing conferences with our fellow marketers.”
This is the second year FollowAnalytics has issued the guide, this week’s announcement explains.
“This year’s edition features 25 conferences and provides an in-depth analysis of the top five events according to the FollowAnalytics marketing team, based on quality of content presented, overall show organization and ROI of attendance,” a provided statement reads. “Over 40 mobile marketing conferences were under consideration for this list. The guide only includes conferences of at least 100 attendees that last for a minimum of one day.”
Listed in chronological order, the conferences that are spotlighted and highly recommend are Mobile FirstLook 2017, Mobile World Congress, Mobile Apps Unlocked, Connect: The Mobile CX Summit, and Mobile Shopping Summit.
To review the guide in full, click here.