Flurry Touts Extension of App Analytics Solution to Mobile Web

On Wednesday, the folks at Flurry announced that it will make Flurry Analytics available for the Mobile Web. This availability is expected to take place within the next two weeks. Flurry says its customers with both apps and mobile optimized websites can now leverage a single, rich analytics solution. Flurry Analytics for the Mobile Web …   Read More

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On Wednesday, the folks at Flurry announced that it will make Flurry Analytics available for the Mobile Web.

This availability is expected to take place within the next two weeks.

Flurry says its customers with both apps and mobile optimized websites can now leverage a single, rich analytics solution.

Flurry Analytics for the Mobile Web is completely free of charge. Beyond top-level metrics such as Active Users, Sessions and Retention, power features include Custom Events, Funnels and User Acquisition Analytics. The Mobile Web analytics solution can be integrated into a mobile website in just minutes using a JavaScript SDK.

In addition to this announcement, Flurry added that it recently reached a new record of measuring app usage on more than 1 billion connected smart devices per month from over 300,000 applications made by more than 100,000 companies.

“Flurry is among a handful of companies that helped shape the mobile app revolution from its origins in 2008, working diligently with tens of thousands of app developers to optimize apps, improve user experiences and deliver innovative ad experiences that connect marketers to their desired audiences,” states Simon Khalaf, Flurry president and chief executive officer.

“As ‘Mobile-first and Web-second’ becomes more than just a slogan, Flurry is opening up its platform to the mobile web,” Khalaf adds.

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