Flurry Says Google Can Learn From Amazon on Generating App Revenues

According to the latest research from mobile app analytics giant Flurry, Amazon is where the big bucks are – not Google – if you’re a mobile app developer with a taste for Android.

Flurry says in its latest report that developers see a bigger payday from Amazon’s appstore than Android’s market, which was recently re-branded as Google Play.

We start by taking the revenue generated per user in the iTunes App Store and setting it to 100%. We then compare the relative revenue generated from Amazon and Google to the amount of revenue per active user generated by the iTunes App Store. Doing so, we find that Amazon Appstore revenue per active user is 89% of iTunes App Store revenue, and Google Play revenue per active is 23% of iTunes App Store revenue.

“Amazon’s bet to fork Android in order to put consumers into their own shopping experience on Kindle Fire appears to be paying off,” observes Peter Farago on the official Flurry Blog. “Showing its commerce strength, Amazon already delivers more than three times the revenue in its app store compared to what Google generates for developers.”

With new apps launching across multiple platforms every day, developers continue striving for the opportunities that provide the biggest financial return on their investment of creativity and talent. Still, no one can touch the almighty app juggernaut of iOS. Only a few short weeks ago, Apple saw its 25th billion app download. In comparison, as of December, Google had only seen 10 billion downloads.