The new cash infusion will also be used to expand sales and marketing, as well as accelerate the development of new services that “change the way advertisers engage with consumers through mobile applications,” according to the company. “Flurry plays a fundamental role in the booming mobile application market,” said Sonja Hoel Perkins, Menlo Ventures Managing Director. “More importantly, Flurry has positioned itself like no other company to help mobile app developers solve critical audience segmentation, distribution and monetization challenges.” Menlo Ventures along with several other firms contributed to the latest round of funding.
The company says that in November 2010, Flurry measured 5 billion anonymous, aggregated end-user sessions from over 100 million unique devices for a total of more than 35 billion data transactions. The company also announced that over 30 million unique users have viewed an AppCircle application recommendation and millions of apps have been downloaded as a result of AppCircle-targeted recommendations.
Flurry has been a mainstay in terms of measuring mobile applications on a variety of metrics, and measuring the mobile application ecosystem as a whole, so it should be interesting to see what kinds of new services will be introduced over the coming year.