Flurry Launches Version 3.1 of its Mobile Analytics Solution, Adds Numerous Time-Based Metrics

It was announced today that mobile analytics powerhouse Flurry has introduced Analytics 3.1 — the latest version of its popular analytics suite for mobile apps.

Version 3.0 was just launched in August, and the 3.1 update adds three unique time-based metrics to its reporting capabilities for mobile app developers.  Analytics 3.1 introduces day-parting, lifecycle and hourly stat drill-down features, allowing deep insights into app usage that were hard to come by before.  Let’s take a closer look at the new metrics . . .

Day Parting (a.k.a. Time-of-Day) Metrics — The time-of-day feature allows companies to take a snapshot over any time period (e.g., one-month) and view key stats over a standardized 24-day.  With this, they can study time-of-day trends such as peak acquisition, usage and purchase times.

Lifecycle Metrics — Top apps frequently update their apps with new features, and run ongoing acquisition campaigns.  To measure the impact these activities have on increasing user engagement and retention, Flurry introduces Lifecycle metrics.  The lifecycle view enables a developer to select any cohort of users, defined by numerous tracked characteristics, and accurately measure its usage (and churn) over time.

Hourly Drill-Down Metrics — Offering more granularity than ever before, Flurry provides companies with the ability to drill down into their key metrics by the hour. This level of detail allows companies to better understand how external events, such as promotions and app updates, impact usage app usage hour-by-hour, within a given day.

Flurry is widely used with mobile app developers, so the added metrics will likely be a welcomed improvement.  The company said that since its last update in August, over 4,000 additional companies have adopted Flurry Analytics.  Additionally, customers added a total of more than 20,000 new apps to the Flurry system.  In terms of reach, Flurry Analytics end-user session tracking jumped significantly from a daily average of 560 million to over 660 million — an increase of 18% according to the company.