On Tuesday, the folks at Flurry wowed the mobile advertising community with the introduction of Flurry Ad Analytics.
Flurry is calling the release the industry’s first analytics-powered service for mobile app marketers to measure the effectiveness of traffic acquisition campaigns across ad networks.
The service enables app marketers to track the quality, follow-on behavior and return on investment of traffic sourced from campaigns across major mobile ad networks including Apple iAd, Google Admob, Millenial Media, InMobi, Jumptap and Flurry AppCircle.
“Flurry estimates that during 2012 app marketers will spend over one billion dollars worldwide on app traffic acquisition without the ability to measure user quality, assign attribution or easily determine ROI,” says Simon Khalaf, Flurry president and chief executive. “Flurry Ad Analytics empowers app marketers to change the way they think about acquisition and focus on quality not just quantity.”
Not surprisingly, Flurry Ad Analytics is built on top of Flurry Analytics, which is already used by some 70,000 companies across more than 190,000 applications.
The company says Flurry Ad Analytics will work for any existing Flurry Analytics customer.