After a huge wave of recent headlines extolling the dual dominance of iOS and Android in the smartphone space today, it should come as no surprise that the two leading operating systems are popular with consumers.
But a new report from Flurry Analytics shows that Android and iOS adoption is roughly ten times greater than PC adoption during the mega-growth years of the 1980s.
Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market. Overall, Flurry estimates that there were over 640 million iOS and Android devices in use during the month of July 2012.
According to Flurry’s estimates, there were over 640 million iOS and Android devices in use during the month of July 2012. 165 million of them were in the U.S. alone.
“Year-over-year, Flurry calculates that net active devices in the U.S. grew by approximately 30 million, while China saw more than 100 million new active devices enter the market,” Flurry said Monday. “At this rate, China’s active installed base could overtake the United States as early as the 2012 Holiday season.”
To learn more about Flurry’s findings and corresponding projections, click here.