The new “Q1 Device & Demo’s” report from Fluent is out and the data points to some fascinating findings in today’s mobile ecosystem.
Based on the discoveries, drawn from millions of interactions across the Fluent network during the first three months of the year, here’s what Fluent can tell us:
- Mobile usage is leveling out. 58.2% of interactions with Fluent’s ad network took place on mobile devices in Q1 2015, down slightly from the 60.2% that did in Q4 2014. At 2%, the difference is negligible, but suggests that the mobile vs. web divide may be stabilizing… for now.
- The media & entertainment category overtook retail in Q1 2015 when it came to the best performing offers on Fluent’s advertising network. The next best categories were financial services and health & pharma.
- Android remained the dominant mobile operating system in Q1 2015, now accounting for well over two-thirds of all mobile interactions on Fluent’s ad network.
The complete Devices & Demographics Q1 2015 report can be downloaded here.