FLO TV Goes For Super Bowl Glory

The biggest winner to emerge from Sunday’s Super Bowl may not be the New Orleans Saints after all.

Flo TV is being praised by many today for their advertising dollars “well spent.”

Flo TV broadcast two Super Bowl ads during the game, which proved among the most memorable of the evening.

The ad everyone is talking about, however, is the one dubbed “Moments,” which served up will.i.am delivering an instant classic remix of “My Generation” – a favorite hit from Super Bowl halftime entertainment, The Who.

Prior to the Super Bowl, will.i.am and The Who revealed that all the proceeds from the “My Generation” remix will benefit Oxfam’s Haiti Earthquake Response Fund.

FLO TV, indeed, turned many heads at last night’s Super Bowl, and took the power of mobile entertainment to the biggest annual worldwide viewing audience. When taken into consideration how many companies and entertainment outlets tapped into the Super Bowl’s marketing machine through the mobile channel this year, it could very well be noted that the 2010 Super Bowl elevated mobile marketing to a whole new level on the grandest advertising stage of them all.