Fitbit Gets Behind New Los Angeles Marathon App

On Tuesday, Marathon LLC and Fitbit, Inc. announced a multi-year partnership beginning with the 2016 Skechers Performance Los Angeles Marathon. The goal of the partnership, we’re told, is to provide runners of all levels with a “positive experience and the tools they need to train smarter and reach their goals.” Incidentally, Fitbit will be the …   Read More

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Fitbit Gets Behind New Los Angeles Marathon AppOn Tuesday, Marathon LLC and Fitbit, Inc. announced a multi-year partnership beginning with the 2016 Skechers Performance Los Angeles Marathon.

The goal of the partnership, we’re told, is to provide runners of all levels with a “positive experience and the tools they need to train smarter and reach their goals.”

Incidentally, Fitbit will be the official sponsor of the Skechers Performance Los Angeles Marathon App and the official tracker of the Skechers Performance Los Angeles Marathon and other LA Marathon LLC properties.

The partnership unites the leader in the connected health and fitness market with one of the largest marathons in the world to inspire runners to exceed extraordinary limits.

“Our brands share the common goal of encouraging healthy, more active lifestyles and creating positive experiences for runners of all abilities,” said Sheri Wish, VP of Business Development for LA Marathon LLC. “The marathon app offers a unique interactive experience that will help runners and spectators navigate the course and its amenities on race day.”

For Google Play, get the app here. For iOS, here.

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