Fishbowl Acquires Retail Marketing Automation Firm

Fishbowl Acquires Retail Marketing Automation FirmFishbowl, a provider of a marketing and guest analytics platform to the restaurant industry, is acquiring CLYP Technologies, a Silicon Valley-based mobile automation firm with a strong presence in retail.

If you’re not familiar, CLYP integrates customer intelligence, a content relevancy engine and personalization to deliver what it calls “full marketing automation across mobile devices,” while also offering real time messaging and mobile loyalty.

Adding CLYP’s best in class automation to Fishbowl’s powerful marketing analytics platform will revolutionize the restaurant industry’s ability to drive traffic and incremental sales via guest marketing.

“This is a game changer for the restaurant industry,” said Dev Ganesan, CEO of Fishbowl. “We are combining CLYP’s expertise in marketing automation, as well as their beacon and Wi-Fi technologies, with our guest analytics platform.  Now our clients will have the opportunity to use Fishbowl’s actionable insights about their guests to drive real time mobile engagement and loyalty inside and outside their stores.  In the age of the customer, this is critical for success.”