First Look: Zeta Interactive Acquires Acxiom’s Email Services Unit

MMW has learned that Zeta Interactive — a data-driven marketing technology pioneer — has acquired Acxiom’s email services unit, Acxiom Impact. Following the acquisition, Zeta Interactive will have more than 1,300 employees operating in 25 offices across four continents. All told, it’s a big move...

2707 0
2707 0

EmailMMW has learned that Zeta Interactive — a data-driven marketing technology pioneer — has acquired Acxiom’s email services unit, Acxiom Impact.

Following the acquisition, Zeta Interactive will have more than 1,300 employees operating in 25 offices across four continents.

All told, it’s a big move with big consequences for current and future clients.

Combining Acxiom Impact with Zeta creates a top-tier player in the fast-growing marketing cloud sector. The two companies’ complementary assets and capabilities, award-winning technology platforms and laser focus on delivering results for the world’s largest brands provides enterprises with more options as they navigate an increasingly complex digital marketing landscape. The combined company will work with blue-chip brands in the highest value verticals, including Retail, Financial Services, Communications, Automotive and Insurance, among others.

“Adding Acxiom Impact’s highly-rated technology and world-class professional and managed services into Zeta’s world-class platform is a game-changer not only for us as a company, but also for the marketplace,” said David A. Steinberg, Zeta’s CEO and Co-Founder. “As Zeta drives towards realizing our vision of solving CMO’s biggest challenges by making data actionable at every step of the customer journey, we are constantly seeking opportunities to get there faster.  Together, we provide a top-rated self-service offering and become the dominant player in Managed Services. The combination of Acxiom Impact, a platform and team that we have tremendous respect for, and Zeta brings together two like-minded companies with a passion for driving client success – across the entire customer journey, cross-channel and cross-device.”

In this article