First Look: Varick Media Partners With PushSpring

PushSpring, the largest independent app-based mobile audience platform, announced ahead of the weekend a new partnership with boutique digital media consulting, technology, and service company, Varick Media.

The partnership provides Varick Media clients with the “most innovative solutions available in digital marketing.”

Varick will have access to best in class audience insights, mobile-originated data assets, and planning capabilities through the PushSpring Audience Console. Varick clients will benefit from cutting edge data and insights, supporting them in surpassing their business goals.

The company tells us that PushSpring’s Audience Console provides advertisers and app publishers with mobile-originated audience data for over 500 million devices across North America.

“Varick is an innovative provider of digital marketing solutions,” says Patrick Callinan, PushSpring’s Head of East Coast Sales. “We look forward to informing their strategies with mobile-originated data and insights, and working closely with the Varick team to be sure their clients have access to the most advanced targeting solutions available.”

“PushSpring brings a unique offering to the marketplace that we haven’t had access to before, which makes this partnership very exciting,” notes Kait Boulos, VP of Client Strategy and Partnerships at Varick Media Management. “With their technology we are able to help our clients reach their mobile-app users across screens with relevant messaging. The ability to create look-alike models with this data gives us additional scale across mobile-app, web and video campaigns.”