First Look: Unacast’s Proximity.Directory Dispels Industry Tech Perceptions

Proximity.Directory, hailed as being the world’s largest directory of proximity companies, has just released its Q1 2017 Report which has aggregated information from more than 388 Proximity Solution Providers in over 52 different countries and reveals the latest trends, facts and figures from the global proximity industry and increase adoption by the retail industry.

This is the 8th edition of the Proximity.Directory Report and the second time the report has dove into the retail vertical, this morning’s announcement reads.

Previously, Proximity.Directory’s Q1 of 2016 report explored the use of proximity data in retail. The following is a year over year data comparison highlighting key changes in the industry:

  • 75% of US retailers have implemented  proximity technologies into their marketing mix. Brands include Walmart, The Kroger Company, Home Depot, Walgreens Boots Alliance Inc, Target, CVS Caremark, Lowe’s, Best Buy, Safeway, Sears Holdings, TJX, Macy’s, Rite Aid, Apple Retail and Dollar General.
  • Since Q1 2016 there has been a 7% increase in PSPs implementing Google’s Eddystone while adoption on Apple’s iBeacon has declined by 3%
  • Sensors deployed globally have dramatically increased. 134% growth in sensors deployed in 2016.
  • 14,486,000 sensors registered as of Q1 2017, an increase of 11% from Q4 2016.
  • Proximity products and services: Data monetization grew by 13%, Online retargeting by 10% and Proximity Advertising networks by 9%, highlighting the importance of utilizing the proximity data
  • Technology and software: Wi-Fi has gained a lot of traction compared to other technologies and software as adoption of it has grown by 7% the last year – becoming more popular

“E-Commerce is growing exponentially. Amazon is eating retailer’s lunch as they have a tremendous amount of data on their customers,” said Thomas Walle, CEO and co-founder of Unacast. “Consumers still enjoy traditional shopping as more than 90% of sales come from ‘brick and mortar.’ Retailers need to bridge offline and online, know their customers better and be able to fully personalize the shopping experience, similar to what they experience online.”