MMW can confirm Tuesday that Dallas based StaMedia Group has completed an acquisition of Meteora Media.
The purpose of the acquisition, we’re told, is to expand upon StaMedia’s existing suite of easy to manage digital advertising products, including their patented ad creative based customer engagement and prospecting technology.
The acquisition gives StaMedia Group an internal offering of mobile and desktop targeting ad technology which is the backbone of the Meteora advertising app suite, including Meteora’s location based Proximity Targeting, search based ad retargeting, behavioral targeting and customer data acquisition technologies.
By doing so, StaMedia has cornered the market on interactive and mobile first ad platforms, bringing a unified programmatic offering to market.
“By taking StaMedia’s patented ad layer coupled with power of Meteora’s app based programmatic media buying platform, we have birthed a digital offering unlike anything else in the marketplace. We are excited to have both companies under one roof and look to the future with nothing but optimism!” says Shawn Sandifer, President of StaMedia Group.