Mobivity Holdings Corp. — provider of a mobile marketing and customer engagement platform — announced today that it has combined Facebook Messenger with one of its flagship products, SmartSMS, to create SmartMessenger.
SmartMessenger gives Mobivity clients the ability to communicate directly with customers via SMS or the Facebook Messenger app.
“Facebook is the leading global social platform with over 1.4 Billion active users worldwide,” a provided news release reads. “People are logging in daily to see what’s new with their friends and engage with their favorite brands.”
This creates unique opportunities for brands to easily reach domestic and international audiences and learn valuable data about their opted-in followers. In the U.S. alone, there are over 185 Million active Facebook users and more than 87 Million use the Facebook Messenger app on their mobile phones.
According to this week’s announcement, the leading brands are leveraging this channel and the trove of data it provides to create more personal and relevant one-to-one messages for their followers.
Want to know more? Check out Mobivity here.