“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most mobile marketers ask today, according to an announcement today from MobileBridge.
The answer, the company says, is to leverage available data from CRM and other marketing sources in order to make the engagement as contextual as possible yet also fun and engaging, and on a regular basis.
To make its customers’ in-app engagements more fun and engaging, app-based Marketing Relationship Management solution provider MobileBridge is introducing new functionality into its native content creation module.
Those features include:
- 360⁰ imaging to enable marketers to integrate rotating product images into their in-app content – games, polls, coupons, etc.
- The ability to assign mobile loyalty points and other rewards based on in-app actions OR locations (based on beacon technology)
- The capability of tying engagement with in-app usage patterns
“This retailer enjoyed strong engagement and conversion rates because they offered personalized content which was timely, fun and relevant to the user’s preferences, profile and location,” says Eyal Oster, CEO of MobileBridge.
To learn more, click here.