First Look: Headway Joins Elite Mobile Ad Fraud Coalition CAAF

Global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). “Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position with industry leaders and influencers,” a provided statement explains....

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Global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF).

“Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position with industry leaders and influencers,” a provided statement explains.

Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and latency requirements. As a member of CAAF, Headway will work alongside other anti-fraud innovators to develop modern solutions and educate on the dangers and impact of ad fraud.

Company COO Luis Barragué is thrilled with the membership and Headway’s future in fraud protection and management, per the shared news.

“Since day one, quality and transparency has been a top priority for Headway. We invest heavily in internal technology development, aimed at analyzing more than 6,000 requests per second and detecting suspicious patterns,” Barragué tells us. “We feel proud being recognized by Adjust and look forward to taking an active role in the CAAF. We know that fighting fraud is not easy, but we’re confident that our long-term commitment will help mobile advertisers and disincentivize fraudsters.”

“CAAF creates a community to fight fraud in the mobile advertising industry,” Barragué adds. “We work together to drive research, promote transparency, and create standards which educate marketers to protect themselves from fraud. We are pleased to see the supply side take on a more active role in this endeavor and welcome the newest members, like Headway, that are joining us,” adds Andreas Naumann, Senior Director of Fraud and Compliance at Adjust.

The Headway team will be at the upcoming Mobile World Congress in Barcelona from February 26th to March 1st, 2018.

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