First Data Corporation, a provider of electronic commerce and payment processing, announced today that it has acquired Perka.
“Perka is a strong addition to the offerings we have for our merchants today and we welcome them to the First Data product family,” explains Guy Chiarello, President of First Data
If you’re not familiar, Perka is a mobile marketing and consumer loyalty platform that helps small to medium-sized merchants engage their customers with location-based smartphone apps.
Perka became a First Data subsidiary on Oct. 4, we’re told, and continues to operate autonomously as an entrepreneurial company led by its current management and product development team.
Financial terms of the deal were not disclosed.
“The loyalty industry is rapidly moving from being proprietary and closed to open and interconnected. This shift opens up tremendous opportunities for small and mid-sized businesses to run virtually the same mobile marketing programs as major brands,” says Alan Chung, chief executive officer of Perka. “We’re excited to join forces with First Data to revolutionize the loyalty space and level the playing ground for smaller merchants with the Perka platform.”