Fiksu Points to March as a Strong Month for Mobile

On Tuesday, Fiksu reported that daily downloads from Apple’s App Store didn’t show any signs of weakness during the month of March.

Based on the findings of mobile user acquisition platform Fiksu, mobile app marketing costs remained steady in March.

All told, in March, the Fiksu Cost per Loyal User Index increased by five percent to $1.36, from February’s $1.29.

The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dipped four percent, to 5.02 million daily downloads in March from February’s 5.20 million. This represents a 12 percent year-over-year increase from March 2012.

“The ‘new normal’ continued in March, which was good news for mobile app marketers. Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users,” explains Micah Adler, CEO of Fiksu. “Despite the last few steady months, marketers must always be prepared for the ebbs and flows that inevitably happen in the complex app ecosystem.”

To learn more about the findings presented in the new report, click here.