Fiksu Finds Spark in App Downloads

Fiksu says mobile app downloads are climbing dramatically and Apple’s new iPhone 5 is a major reason why.

According to the company’s latest report, app downloads have increased by 33 percent in October following the new iPhone 5’s September 21st market introduction.

Not surprisingly, Fiksu views both developments as being related.

For October, the Fiksu Cost per Loyal User Index was $1.06, down seven cents or 6 percent, from September’s $1.13. Significant increases in organic searches and app discovery – driven by the arrival of the iPhone 5 and users’ natural enthusiasm for downloading apps on to new devices – pushed costs down and created a huge opportunity for mobile app marketers to very cost-efficiently acquire loyal users in October.

Additionally, The Fiksu App Store Competitive Index – which “measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps” – climbed to 5.4 million daily downloads in October, a 33 percent increase from September

The Index, Fiksu reveals, painted a similar picture following the availability of the iPhone 4S in October 2011, when traffic also surged by a proportional 29 percent, and continues the surge Fiksu saw developing at the end of September.

“October was a month of opportunity for mobile app marketers,” says Micah Adler, CEO of Fiksu. “Organic searches soared as users around the world actively explored the App Store searching out new apps for their new iPhones. This heightened period of organic discovery – coupled with peak download volumes – drove down the cost of loyal user acquisition. Some savvy marketers chose to ride this wave without substantially increasing their advertising spending.”