Fiksu, a leading mobile marketing technology company, recently announced new partnerships with eXelate, a provider of data technology, and Neustar, a provider of real-time information services and analytics.
Together, the companies will help extend the reach and targeting capabilities of Fiksu’s already massive set of data, audiences and intelligence.
Fiksu’s pool of intelligence comes from more than 8.2 trillion mobile marketing events tracked on behalf of more than 1,000 brands and apps, including Coca-Cola, Disney, Topps, Dunkin’ Donuts and Groupon.
“With the massive growth of the mobile advertising industry comes a massive desire for more data and more audience targeting,” said Micah Adler, CEO of Fiksu, in a news release. “By partnering with industry leaders like eXelate and Neustar, we are able to scale up further and faster to meet the mobile audience-buying needs of top brands and advertiser clients.”