Vibes Media has received a patent for its award winning radio text messaging platform for interactive mobile campaigns.
The mobile applications and marketing company has delivered over 600 million SMS messages since its proprietary marketing platform was first introduced six years ago.
Enabling communication peer to peer (via text) is their specialty at Vibes, and its that very expertise that is behind their ambitious goals for your radio.
The mobile services platform referred to is allowing stations to boost loyalty with listeners through many aspects of dynamic engagement. By simplifying the ways in which radio station personnel can quickly and effectively create promotions, opt-in alert databases, mobile coupon offers, etc., Vibes is helping take radio “to the next level.”
“Radio’s early adoption of mobile marketing and text messaging is the perfect example of an industry utilizing this new medium to increase consumer interaction and revenue by delivering a higher value to its advertisers,” said Alan Simkowski of Vibes. “This patent is an incredible asset that will help protect our partners in the radio industry from companies that offer lesser platforms as something of comparable value.”
