Gone are the days of Father’s Day being all about neck ties and t-shirts.
These days, the annual paternal celebration largely centers on the hottest gadgets in the mobile space.
Today more than ever, cutting-edge dads wants cutting-edge goodies for Father’s Day. And the Apple marketing gurus in Cupertino, California are giving this reality their full attention.
On Sunday, Apple sent out an email blast urging people to “Show Dad you know what’s best.”
This Father’s Day, pick out the perfect present. Buy iPad, iPhone 4S, or Apple TV online and enjoy free shipping, or choose to pick up your order at your favorite Apple Retail Store.
The number one item advertised for dads? The new iPad. Apple says its “the gift Dad won’t take his eyes off of.”
As a result, industry analysts and market watchers will be closely observing buying trends and sales spikes in the coming days to see how they correspond to the Father’s Day holiday.