Fandango Touts Integration with Apple’s Siri in iOS 6.1

It comes as no surprise that mobile devices play an important role in Fandango’s business today.

As the nation’s leading moviegoer destination for electronic tickets, Fandango is understandably excited by the launch this week of iOS 6.1, which enables iOS device owners to enjoy the “next evolution of movie ticket purchasing through Siri.”

This new Siri feature is available on iPhone, iPad and iPod touch running iOS 6.1. Using any of these iOS devices, moviegoers can simply ask Siri to find a specific movie, nearby theaters or desired showtimes. Siri then offers the option to “Buy Tickets” and launches the Fandango app for customers to complete their ticket purchase.

For added convenience, moviegoers can add their Paperless Mobile Tickets to Passbook, which lets them scan their iPhone or iPod touch to get into the movie at select theaters.

“Fandango is committed to innovating across all platforms and helping shape the future of moviegoing,” says Paul Yanover, President of Fandango. “With this new Siri feature, movie fans can quickly and easily discover the nearest theaters, find the most convenient showtimes, and buy tickets through Fandango to help make movie night perfect.”

Have you tried the Fandango experience with Siri yet? If so, please weigh in with a comment or thought below.