Factual, a location data company, announced last week the availability of Geopulse Insights and Geopulse Measurement, giving marketers and agencies the tools to tap into comprehensive, high-quality location data to gain unique audience insights and drive attribution for online marketing campaigns based on real-world customer behavior.
“Location data uniquely helps marketers improve digital campaigns, better understand and target audiences, personalize consumer experiences and measure results,” said Gil Elbaz, founder and CEO of Factual. “The majority of purchases today are still made in stores, and the ability to bridge online initiatives with offline results is a key measure of success for marketers, and one that location data and device movement validates.”
Geopulse Insights and Geopulse Measurement are built on top of Factual’s market-leading Global Places, the most comprehensive and accurate data on more than 130 million places and points of interest around the globe, and Observation Graph, which combines mobile device signals with Global Places data to index the physical movement of mobile users. The new products join Factual’s Geopulse Audience and Geopulse Proximity to deliver a full suite of location data driven tools for marketers spanning insights, audiences, geofencing and attribution.
Geopulse Insights takes the guesswork out of how to reach targeted audiences by translating real-world customer observations into actionable targeting strategies.
For more information about Factual and its data, products and partners, check out www.factual.com.