There is still much buzz about Facebook’s new ad platform and steps are already being taken to take things to the next level.
In a recent announcement, Marin Software confirmed its new partnership with Facebook’s Atlas. The effort is geared toward boosting search engine marketing (SEM) to further optimize and improve the results of Atlas ad campaigns.
This partnership, we’re told, will not only improve overall digital marketing success rates, but it solves more than a few multi-platform marketing challenges. Marketers will now be able to merge their ad campaigns on multiple devices as well as access more in-depth keyword and de-duplicate conversion data.
“By partnering with Atlas, our advertisers are able to determine the true ROI of their paid search campaigns, giving them the ability to better optimize their sales funnel,” said Matt Ackley, SVP Product and CMO at Marin Software. “This is an extremely valuable integration for all our digital marketers.”
Erik Johnson, head of Atlas, says integrating these two platforms provides marketers with “accurate and comprehensive reporting on paid search.”