Facebook to ‘Serve’ Cash Transfer Needs of Social Media Users

On Wednesday, Serve – American Express’ digital payments platform – announced a most creative new app and its corresponding cash-friendly features. With Facebook now accounting for 38% of all sharing referral traffic, ahead of email at 17% and Twitter at 11%, Serve asks: “why not check off to-do list items while there?” According to Serve, …   Read More

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On Wednesday, Serve – American Express’ digital payments platform – announced a most creative new app and its corresponding cash-friendly features.

With Facebook now accounting for 38% of all sharing referral traffic, ahead of email at 17% and Twitter at 11%, Serve asks: “why not check off to-do list items while there?”

According to Serve, everyone has a need for fast access to cash. Have you ever forgotten to pay someone back for a concert ticket, didn’t stop at the ATM on the way to dinner with friends, thrown together a last-minute group birthday gift?

If so, Serve wants to get a hold of you as the platform is aiming to make life a lot easier through a new “easy and secure application that allows friends to send money from the Serve application within Facebook.”

The Serve app is currently the only application available on Facebook that allows friends to send, request and receive payments in just a few clicks.

“The way people exchange money is evolving, and so is Serve,” said Dan Schulman, group president, Enterprise Growth, American Express. “We’re constantly working to bring our customers a seamless and consistent payment experience—one that makes sense for our increasingly social lives, whether that’s paying a friend back for movie tickets or sending someone money for your share of the vacation house—it can now be sent on Facebook.”

In case you’re wondering, Serve has no fees to send, receive or request money, no matter what funding method a customer chooses.

If you want to learn more about what Serve is serving up, check out www.serve.com.

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