As reported in Wednesday morning’s Wall Street Journal, Facebook Inc. is getting its own ratings systems.
In a move that underscores the social networking platform’s commitment to help advertisers “measure the marketing exposure their brands receive” from Facebook, the Nielsen Co. will begin serving up a ratings service for Facebook campaigns.
But while the WSJ piece makes it sound as though the invaluable new tools and resources made available from Nielsen are limited to Facebook and Facebook alone, Nielsen is rolling out its new online ratings service across the broad digital advertising space.
In particular, however, Nielsen will assist Facebook in a relationship that has the social media giant providing exclusive data and information to the legendary name in media ratings.
As the number of marketers and advertisers continue to flood the social media world, the importance of reliable metrics and measurement tools for social media campaigns will only grow exponentially more important.
As MMW reported last week, one of the biggest lingering concerns many advertisers have with social media marketing is ROI. Any tools or methods – such as those just introduced by Nielsen – will only help to encourage more advertisers to jump into the pool thanks to a guarantee of more reliable means for monitoring that which is gained from effective social media marketing.