Out with the old, and in with the new. Facebook has announced some revisions to its available ad units. And advertisers may very well “like” what the social networking giant is up to here.
“Over the past year, we have been gathering feedback from marketers about our ads products,” Facebook announced in a statement shared on its newsroom page Thursday. “One point we heard loud and clear is that we need to simplify our product offering. As the services we provide to marketers have grown, so have our new products; while each product may be good on its own, we realized that many of them accomplish the same goals.”
In other words, to curb redundancy, Facebook is eliminating several ad units and streamlining the ad process. As one example, Facebook will remove the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments.
In the next six months, we plan to streamline the number of ad units from 27 to fewer than half of that while mapping all of our ads to the business objectives marketers care about — be it in-store sales, online conversions, app installs, etc.
To learn how Facebook plans to accomplish this goal, check out the full statement provided here.