According to the hottest buzz originating from Wednesday’s rumor mill, social networking juggernaut Facebook will venture into mobile advertising for the first time by the end of March 2012. That’s according to an intriguing report this morning from Bloomberg, which contends that Facebook is angling for yet one more massive source of revenue before likely going public later next year.
“An idea being considered is putting Facebook’s Sponsored Stories ads, which feature friends’ interactions with brands, within the mobile News Feed,” said two sources close to the company.
Facebook, of course, wouldn’t be breaking the mobile mold with this sort of platform. Instead, it would be “playing catch-up” in terms of mobile advertising.
Google, Apple, and Millennial Media are presently light years ahead of Facebook as a mobile advertising platform, simply because those giants offer options and services. For Facebook, this move would represent an entirely new enterprise.
Facebook’s potential advantage is that by gathering so much information about a person’s interests and associates, it can help advertisers target potential customers more directly than mobile Web browsers or applications.
Facebook, which currently has 800 million users, expects to reach 1 billion users primarily on the strength of user engagement from mobile devices, particularly in parts of the world where personal computers and other connected devices aren’t as readily accessible.