If the rumor mill is right about this one, Facebook may have big plans for its video strategy in 2012.
According to published chatter Friday, the team at Facebook is attempting to convince the people at Vevo — the hugely popular video streaming service and YouTube staple – to bring their red-hot video platform to the social networking giant.
As of this writing, it’s assumed but not confirmed that Facebook is looking for an exclusive relationship with Vevo.
For Facebook, the move would not only be a bold one, but a fast one, as the social network only partnered with Vevo to integrate it’s platform last September.
“Here’s the most compelling thing a Vevo deal could offer Facebook,” speculates Greg Sandoval of CNET, “CEO Mark Zuckerberg could offer free-music listening in the form of music videos–just like YouTube does now–to the company’s users. That would certainly help Facebook keep users on the site longer, something the company is determined to do.”
With some 43 million dedicated users, Vevo could definitely make Facebook even more formidable in the social-entertainment realm than it already is.
The only question is: Will Vevo go for it?
What do you think will come of Facebook’s rumored efforts?