Getting on the video ad bandwagon, Facebook may soon deliver micro-burst video ads to our news feeds.
According to unconfirmed new reports, the world’s largest social network has plans to sell 15-second TV-style commercials starting sometime before 2013 winds to a close.
Based on speculation from unnamed knowledgeable sources, Bloomberg estimates that Facebook could sell the commercials on its site for as much as $2.5 million a day.
With Facebook, the idea would be to capitalize on the millions of users who actively check the site on a daily basis, including during the prime-time hours coveted by television advertisers.
As of the most recent quarter, 61 percent of Facebook members were using the site on a daily basis.
“Every night, 88 million to 100 million people are actively using Facebook during prime-time TV hours in the United States alone,” Chief Operating Officer Sheryl Sandberg confirmed last week during Facebook’s recent earnings call.
It goes without saying that if Facebook travels down this road, it could dramatically escalate competition with other leading social networks and platforms where video advertisements are fast-becoming “the norm.”