A Reuters exclusive has just revealed that social media behemoth Facebook now rakes in a whopping 51 percent of its ad revenues from overseas markets.
You read that right. And Facebook’s biggest market right now is Asia, the fastest growing market in the world, accounting for a great deal of the site’s revenue.
Reuters noted that this is the first time Facebook has reported regional growth in percentage terms, with figures on ad sales outside the U.S. and Canada.
“Total advertising revenue for the quarter increased 46 percent to $3.3 billion, the vast majority of Facebook’s $3.5 billion in quarterly revenue,” according to Reuters. “Fifty-one percent of total ad revenue would be about $1.7 billion for international markets. International advertising revenue rose 36 percent from a year earlier, Facebook said.”
Indeed, the Asia Pacific region is the new boom market and a current focus for Facebook.
“Mobile advertising represents more than 70 percent of Facebook’s total ad revenue, and mobile is particularly strong and attractive to advertisers in emerging markets,” admitted Carolyn Everson, vice president for global marketing solutions at Facebook.
Why are Chinese businesses, for instance, turning to Facebook?
Dan Neary, vice president of Facebook’s Asia Pacific region, says that “Increasingly (Chinese) manufactures are becoming savvy marketers in their own right.”
In India, e-commerce startups are exploding and many are using Facebook’s advertising platform to reach new consumers, Neary said.