Facebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.
In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.
The same, of course, is true across many emerging markets today.
Chief digital officer of Global Group M, Rob Norman, said that “when you look at the staggering cost of connectivity in many countries, mobile services need to deliver maximum utility on the biggest range of devices and consumer the smallest amount of data, which is exactly what Facebook provides.”
Networks across Africa have signed deals with Facebook to “zero rate” the service. This means that data from Facebook does not count towards bills or data limits for the user.
The growth of mobile internet and Facebook in Africa has also allowed brands and organizations to reach new audiences. For example, several healthcare companies have partnered with Facebook to test marketing solutions.