Facebook Means Business: Social Site Makes Big Play with Updates for Mobile, Call-to-Action Buttons

Facebook Means Business Social Site Makes Big Play with Updates for Mobile, Call-to-Action ButtonsYes, Facebook is the king of the social media mountain. And by golly, it wants to stay there.

Now Facebook is working on attracting even more business members. Does it want every business on the planet to maintain its own page on Facebook? That answer would be yes.

Recent updates and tools are being introduced to make the prospect more enticing for businesses, according to a recent Facebook blog post.

For starters, it wants business members to make its information mobile-friendly, as more and more consumers shift to mobile-first behavior.

The new features?

First, there are new and “more prominent” call-to-action buttons.

“Call-to-action buttons bring a business’s most important objective to the forefront of its Page, whether it’s encouraging people to book an appointment or browse an online shop,” notes the post. “And now, Page call-to-action buttons on mobile are more prominent, making it easier for businesses to use their Page to accomplish their goals.

The new look of the call-to-action button on mobile is bigger, brighter, and directly under the Page cover photo.”

Facebook says it is also testing some new call-to-action buttons on mobile, including “Call Now,” “Send Message” and “Contact Us,” making it easier for people and businesses to connect directly.

Then there are new sections for Pages.

“We’re announcing two new sections for Pages,” reports the blog post. “The new Shop section helps retail businesses bring their products to the forefront of their Page, while the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page. So now, for example, a spa can add their services menu to their Page or highlight the line of products they sell, helping people get to know their business faster. And understanding the services and products a business offers is key to deciding to work with that business.”

Facebook also is banking on the interest in improved Page layouts. And this is where the emphasis on mobile comes into play.

“As more people connect with Pages from phones and tablets, we want to make it easier to navigate through Pages on mobile,” Facebook explains. “We’re updating the Pages layout so information is easy to find without lots of scrolling and clicking. One way we’re doing this is by giving each Page section a corresponding tab, just like how videos and photos have their own tabs. When this new layout launches in the coming weeks, Page visitors will be able to click on the tab associated with a section to see more details.”